Make sure your message is loud and clear
Email marketing is one of the most effective online communication channels available. But it can be complicated, time consuming, and resource intensive if not managed correctly. We make sure our clients get maximum ROI from email by assisting them with:
Email newsletter design
To avoid a disconnect between your e-mails and your website, we ensure uniformity in design elements such as color scheme, font styles, and logos. As with any website we build, we’ll include pertinent information and calls-to-action in the appropriate places, so your customers know exactly what you want them to do.
The right copy can make all the difference. Does your target audience find value in what you are saying? Are you communicating your message effectively? Proper copywriting and messaging techniques ensure the written content in your emails is consistent with your company’s organizational culture and voice.
Email campaign management
By delivering personalized and relevant content to your customers, you are creating and nurturing your business’ relationship with them. But it can be hard to make time to send and segment your email list when you are running your business. We offer fully-managed email campaign management services to allow you to get back to what your best at — managing your business.
Reporting and analytics
Your e-mail blasts look great, but how are your customers reacting to them? We have the reporting capabilities to analyze any and all aspects of your e-mail marketing campaign to ensure your efforts are making an impact. By analyzing bounce rates, click rates, and other statistics, we can determine the success of past campaigns and improve in future email marketing efforts.
Our web-based email marketing software includes:
- Email templates customized to your brand
- Tracking and reporting features to measure performance
- Recipient personalization features and merge codes
- Email subscription forms and subscriber management
- Analysis of click-through and open rates vs. industry standards
- Comprehensive data security and CAN-SPAM compliance
- Email lists and unsubscribe management
- Campaign archiving