For a small business owner, the proposition of keeping a blog updated in addition to a website while still running their business can seem like an impossible task. But a blog doesn’t need to include any “new” content, it can include questions and answers that you’re already replying to customers in your regular day-to-day on the job.
In today’s world, businesses need to share large files between employees, vendors, and contractors. There are a number of great services available like Box, Dropbox, and Google Drive, but how can you maximize your efficiency between all your devices when out of the office. Learn more with our five tips for small businesses.
Consumers are not only using the web to research almost everything, they are doing it on devices of all types including tablets of various sizes, phones, and ebook readers like Amazon’s Kindle and the Nook in addition to standard devices. So what does that mean? You should be reviewing mobile options, however, it’s easy to jump right into a project before really thinking about it. Before you invest money into mobile, follow these five tips:
Thinking about working with a graphic designer on website redesign or new branding materials? Let’s review 6 tips on hiring a graphic designer that will help you make sure the project goes as smoothly as possible.
Have you advertised online before? You were probably expecting your potential customers to visit your website or look you up online to find you. While you may have some success with those that were already going to buy, you may be wasting money. Instead, make sure you are directing users to targeted and relevant landing pages. Try these five tips to improve your landing page conversion rate and find more customers:
Actually, the title is a bit mis-leading because you SHOULD pay for SEO when it is involves off-site link building from relevant websites or new content copywriting, both an integral part of the overall SEO process. Each of these activities involves a considerable amount of time, effort, and in many cases, existing relationships to help facilitate the work.
Marketing Automation is great. It allows a business of any size to create a consistent marketing experience for each and every customer, track his or her interest, and follow up at just the right time. I know what you’re thinking, “All of this sounds great, but give me some real-world examples!” I’m glad you asked.
Here are 5 real-world marketing automation examples that business can adjust and implement for their own business:
You have been sending out semi-frequent emails to your customers in the form of monthly newsletters, product release announcements, or annual holiday-type greetings. You’re doing better than most of your competitors with email marketing and sometimes your customers even tell you that they saw something in one of your emails that leads to a sale. However, you’re still perplexed why some companies are fanatic about the power of email for their business. What is different about your emails and theirs?
Do you have a product or service that in unique in nature with a customer base that may need to come to you or a few other competitors to do business? If so, it may make sense to retarget your website’s visitors.
When retargeting a website visitor, you deliver ads specifically to users who have visited your website recently with messages asking them to complete the sale, contact you, or pick up the phone and call you.
We’re working on a project for a client with a Shopify customized eCommerce website. They were looking for a solution for situations when they have an item out-of-stock, but would like to continue selling it with a notification that it will take 4-6 weeks to ship. Shopify has unique HTML-like system called ‘Liquid’ that allows you to customize the output of your page templates.
There are quite a few ways to use online marketing to advertise your business, but that doesn’t mean that you should.
Start by developing a strategy that answers why before you determine the how.
As search engine result pages (SERPs) become more localized, dynamic and comprehensive, it is important to not only optimize your own website for search engines, but the various online properties that may include your business information. Furthermore, as mobile searches via GPS-enabled smartphones increase, search engines are beginning to deliver very locally relevant results based on a searcher’s location and proximity to businesses that match their search criteria. In fact, Google just adjusted it’s paid search product, Adwords, to allow advertisers to target mobile users when they are very close to their business location.
The Google URL Tool provides an easy way to tag links from your various inbound links (advertising, social media, email marketing newsletters) to allow easier tracking in Google Analytics. Using the tool, you can input any URL and provide a source, campaign and medium. The tool will generate a longer version of my original link that now includes tracking tags appended to the URL.
If you have customers in another country are you better off creating a new website for each language or having multiple versions of your site under one domain? Matt Cutts, Head of Google’s Web Spam team, explains the advantages of using independent top-level domains instead of a sub-section of your existing website.
One of our clients, Two Sisters Gallery, was featured by eCommerce platform, Shopify, as a top website in their weekly feature called New Store Friday. We’re happy to see them noticed by such a large company in the eCommerce software space. Congrats to the sisters!