Use specialized landing pages for your marketing campaigns to increase conversions and lower CPC costs
Have you advertised online or offline before? More than likely, you were expecting your potential customers to visit your website or look you up online to find you. While it’s great that you are advertising and you may have some success with those that were already going to buy, you may be wasting money.
5 factors to help improve local map listing SEO and SERP results
As search engine result pages (SERPs) become more dynamic and comprehensive, it is important to not only optimize your own website for search engines, but the various online properties that may include your business information. Furthermore, as mobile searches via GPS-enabled phones increase, search engines are beginning to deliver very locally relevant results based on a searcher’s location and proximity to businesses that match their search criteria. Search results from mobile phone and desktop computers can vary depending on a number of factors, but one variable remains consistent — map listings will continue to rank well for searches on all devices. Let’s review five different SEO factors that may come into play during local and mobile searches:
Tag inbound links with Google URL Tool to increase tracking capabilities
The Google URL Tool provides an easy way to tag links from your various inbound links (advertising, social media, email marketing newsletters) to allow easier tracking in Google Analytics. Using the tool, you can input any URL and provide a source, campaign and medium. The tool will generate a longer version of my original link that now includes tracking tags appended to the URL.
Segment your customer email list by product, niche, or audience
You have been sending out semi-frequent emails to your customers in the form on a monthly newsletter, product release announcements, or annual holiday type greetings. You’re doing better than most of your competitors on the email front and sometimes your customers even tell you that they saw something in one of your emails that leads to a sale. However, you’re still perplexed why some companies are fanatic about the power of email for their business. What is different about your emails and theirs?
10 Types of Online Advertising and When You Should Use Them
There are quite a few ways to use online marketing to advertise your business, but that doesn’t mean that you should. Start by developing a strategy that answers why before you determine the how. That being said, here are ten differentways to advertise online:
Shopify: Adding Inventory Out-of-Stock Messaging
We’re working on a project for a client with a customized Shopify eCommerce website. They operate a jewelry store in Bel Air, Maryland but do a lot of business online for some of the unique artists they carry. They were looking for a solution for situations when they have an item out-of-stock, but would like to continue selling it with a notification that it will take 4-6 weeks to ship. Shopify has unique HTML-like system called ‘Liquid’ that allows you to customize the output of your page templates.
Does retargeting your website visitors make sense?
Do you have a product or service that in unique in nature with a customer base that may need to come to you or a few other competitors to do business? If so, it may make sense to retarget your website’s visitors.
When retargeting a website visitor, you deliver ads specifically to users who have visited your website recently with messages asking them to complete the sale, contact you, or pick up the phone and call you.
Should you create separate websites for other countries?
If you have customers in another country are you better off creating a new website for each language or having multiple versions of your site under one domain? Matt Cutts, Head of Google Public Relations, explains the advantages of using independent top-level domains instead of a sub-section of your existing website. To make a long story short, you are better off having a separate local domain for each county you do business in with hand-crafted content that is not automatically translated.
A detailed look at local SEO and how to optimize your business
Local SEO is an important aspect of any small business’ efforts to be found locally. However, there is a lot of confusion between how to optimize your online presence to be found locally vs. nationally with general search terms. Take a moment to review the great video from the guys at SEOmoz as they go into detail on this subject.
Why Is Search Important To Small Business?
People are turning to the search engines to search for “local” service providers, including home improvement, health care, restaurants, and entertainment. With many individuals preferring to deal with local companies and businesses, local search is becoming an increasingly important aspect of every business. Just building a website is not enough anymore to succeed online. It is now crucial for any business hoping to expand their reach to have a high Internet presence that is aimed at targeting their local customers.