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10 Types of Online Advertising and When You Should Use Them

There are quite a few ways to use online marketing to advertise your business, but that doesn’t mean that you should.Start by developing a strategy that answers why before you determine the how.

10 Ways to Advertise Online in 2013

Local Listings or Local SEO: These are free and are a must for local businesses. I’m talking about Google Places for Business, Yahoo! Local, Yelp for Business, and more. And, more than likely, your business already has a listing that just needs to be claimed. Most of this type of content was provided by larger Yellow Pages like companies like InfoUSA that have been collecting this information for years. Make sure your listings are claimed, up to date, and have as much keyword rich and relevant information as possible.

Search Advertising (aka Pay-Per-Click Advertising): Picking and choosing when to display ads for your product or service based on potential customers’ search keywords has turned the advertising world on it’s head. Never before have you been able to target just those who are in the market for what you sell. Even better, this advertising model only charges you when someone clicks your ad, so the more targeted you make your marketing message, the better. Work with a search engine marketing specialist or PPC company to implement you campaigns based on your budget

Content Marketing: Often referred to as inbound marketing, content marketing is especially powerful because it allows you to solve problems for your customers, solidifying your expertise, and maintaining as their company of choice. Similar to SEO, content marketing attracts users to your content

Display Ads: Display ads are featured in various ad sizes throughout website and utilize many of the targeting options mentioned in this list. Display ads can be static images, flash, video and expandable.

Geotargeting: Sell a generally needed product to a specific area? You might be successful utilizing geotargeted advertising which can be targeted down to the zip code of the online viewer. Geo-targeting your advertising to a specific area can typically be achieved on any online advertising platform.

Group Buying: Sites like LivingSocial and Groupon have become extremely popular, literally guanteeing customers for businesses. However, these “deal sites” come with a price and often result in very few long-term customers. These can work for certain businesses, but do your research and tread with caution here.

Text Message or SMS Marketing: Mobile is becoming a bigger market for targeted advertising as phones and tablets with iOS and Android mobile operation systems become more popular. You should start collecting your customers mobile phone numbers and permission to send them announcements now, even if you don’t have a strategy in place.

Social Networking: Facebook, Google+, LinkedIn and Twitter have opened the door for the rise of the virtual “Word-of-Mouth” referral, which is a large factor in many consumer buying decisions. Companies should be building a social media strategy that involves use of networks (large and small) that make sense for their industry.

Affiliate Marketing: Affiliate marketing can be a great way to make sales, as it effectively is the outsourcing of a sales staff to users who are selling your product for a small commission per sale.

Online Videos: Video is a great way to make your product or service even more real to those who are visiting your website. Customer testimonials, product overviews, and demos all work nicely and properly titled videos can drive SEO based traffic.

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About Jennifer Mitchell

Jennifer is an experienced marketing professional with expertise in SEO copywriting, website design, and PPC marketing. She loves working with clients on new and challenging projects and finding new ways for small businesses to save money. She has a cute Boston Terrier named Max and you can find her on Google+.
View all posts by Jennifer Mitchell